Social Media Content
Studies have shown that social media has a 100% higher lead-to-close rate compared to outbound marketing, with 64% of users making a purchase after viewing a branded social video.
Campaign content, tailored to your business.
Whether you're looking for a single video, or a complete social campaign with scheduling, Ideal Insight offers social content creation and regular posting in one streamlined solution. We devise campaigns that put content into digestible formats, ideal for each platform, to help to increase brand awareness, engagement and SEO rankings.
Planning content can be difficult. We work with you to align with your social media strategy and overall business goals to produce effective content. Video, imagery, gifs and more, we explore which medium is right for your audience and tailor the content for your business.
"The team at Ideal Insight are a pleasure to work with, incredibly professional and very flexible. I would recommend Ideal Insight and their services highly"
"Ideal Insight captured the ethos of my business and communicated what my brand was about. They have been enormously creative in communicating the essence of what we do, with our finished videos being extremely clean and clear."
"We took a leap of faith using Ideal Insight after previously working with the same production crew for the last 5 years. I can safely say we won't be looking back! We're really looking forward to working with the team again."
"The Ideal Insight team are lovely people to deal with from start to finish, nothing was too much trouble. Would definitely use their services again."
"The quality of service we received from Ideal Insight was spectacular."
Benefits of Social Media Marketing
Better search engine ranking
When a user shares your content via social media, this acts as a high quality backlink that helps to improve your website's overall search ranking. Also, the more effective your social media content, the higher the social profiles will rank in seach engine results.
Improved brand recognition
Well branded social content sets your brand apart from the competition. With the correct branding applied to the content, over time, this builds brand recognition. Brands with high authority use subtle branding but are instantly recognisable so the correct creative treatment is key.
Humanise your brand
Give you brand personality and remove the faceless corporation stigma that many companies struggle to overcome. This doesn't mean you need to use casual language, but careful and consistent social media marketing gives your business charisma without the help of word-of-mouth marketing.
Higher conversion rates
Studies from Hubspot show that lead conversion rates through social media are 13% higher than other channels, this makes social media a vital part of the sales journey.
Build brand loyalty
The more users engage with your content, the more likely they are to choose your over a competitor. Social media has bred a new era of brand loyalists, captivate your following with social media!
Increase Traffic to your website
Attaching links with your social posts will increase traffic to your website, giving you a greater chance at converting more users. This traffic is completely free and the users are more qualified, already entering your website with an understanding of the business.
Social Media Portfolio:
Social Media strategy that delivers
Social Strategy
Whether we create one post or an entire campaign, strategy is vital to ensure consistency within your social feeds. Your dedicated account manager, along with our creative team, will work with you to produce a solid strategy, so every output is on brief and delivered on time.
The Content
As Bill Gates said “content is king”, and this could not be more true. If you want your fanbase to share your content, it has to be engaging. At Ideal Insight, content is at our core and we champion ourselves on the creative content we produce.
Social Advertising
To reach a wider audience outside your network, adding paid spend behind your social posts will gain greater engagement and reach. Through boosted posts or paid social adverts, your social ads can prospect new potential fans based on the targeting settings applied. This can work to increase engagement, followers, video views and much more.
Reporting
Reporting is essential to understanding if the strategy is effective for your business. We compile reports in an easily digestible format, sent to you regularly with recommendations to ensure we are constantly improving and aligning the content to your business goals.
Review
Taking the recommendations from the reports, we constantly review the content throughout the duration of the campaign to see if any improvements can be made. This will be reviewed with you and applied to the next round of content produced.
Join the Ideal team
We are always on the look out for fresh and aspiring talent.
If you’re looking for a new role and challenge, we’d love to hear from you. Send your CV to jobs@idealinsight.co.uk