London Road Safety Council
London Road Safety Council
Services
London Road Safety Council - Mobile Awareness Campaign
Challenge:
London Road Safety Council wanted to tackle excessive mobile phone use in London and raise awareness of these issues. The main objective for the content was to steer away from traditional road safety adverts.
Solution:
Our in-house creative team devised a conceptual series of videos, with a fluid and exciting format, optimised for Facebook and Instagram channels. As part of this we fully managed the social media distribution, both organically and via sponsored paid posts.
Result:
The campaign performed far better than ours and City of London's expectations. It acheived unprecedented results for the brand, reporting 1.4 million video views and a website traffic increase of over 16,000 click throughs over a 3 week period.
"Ideal Insight is professional, helpful, and very easy to get in touch with throughout the whole process. The quality of the work is incredible, and we are thrilled with the results."
"Ideal Insight have been a fantastic company to work with over the last 3 years. The quality of their photography, video production and project management has been excellent throughout our working relationship."
"Ideal Insight are lovely people to deal with from start to finish, nothing was too much trouble."
"Ideal Insight were brilliant – the video made a huge impact on our guests and looks great on the website. A big thank you to the creative team for delivering such an impactful video. "
"Ideal Insight were great to work with and made the process straightforward - they were very helpful and flexible when we encountered a few hiccups along the way (hurricanes included!) The end product is fab and an excellent resource!"
"It was fantastic working with Ideal Insight. They were professional, creative and extremely timely with such tight timescales – all which resulted in a great video that got a huge amount of positive feedback. Thank you!"