University of the Arts London
University of the Arts London
Services
(45 PART VIDEO SERIES)
Challenge:
University of the Arts London (UAL) were looking for a way to communicate each course provided at their University in a concise way to gather further student interest for each course – providing a very tight deadline of a 6-week turnaround from conception to completion.
Solution:
We put into an action together plan to produce a scalable video series of 45 student and lecturer testimonials to detailing the course and experience at UAL. All videos were captured in 2 weeks and produced beautifully within the given timeframes.
Considerations:
UAL prides itself on being at the heart of global fashion and design. Their videos had to be of the highest quality and present student and lecturer narratives in a fully brand aligned way.
Result:
As a result, UAL have already seen a sharp increase in course enquiries and an overall increase of 4.2% conversion rates across the course pages.